The holy grail of coffee?

What exactly is the Holy grail of Coffee?

I’m sure there is no one answer to that what with everyone on the planet having their own individual tastes and preferences but I found an interesting article on Wired.com by Lore Sjoberg, in which he introduces some futuristic ideas of what brewing your own coffee might entail in the future, and the high tech gadgets that aim to give you the best coffee money (credits?) can buy!